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Will this white Factor O2 challenge the Tour de France general classification?

The AG2R La Mondiale pro cycling team switched from Focus to Factor bikes this season, replacing the German brand with a brand that started out as a British company as an offshoot of an F1 engineering company. The stock team bikes are a lovely shade of blue, but GC hopeful Romain Bardet has a custom white bike to help to spot his bike in the peloton that little bit easier. Just don't confuse it for the white Treks...

Romain Bardet bike - 1.jpg

The O2 is Factor's newest and lightest offering, with a claimed weight of 740g for the frame. As well as being light, the tube shapes have been shaped to offer some aerodynamic benefit, which is fitting for a company that made its mark with the extreme aerodynamics of the Vis Vires, the company's first proper production bike (and the only test bike I've ever crashed. Ahem). 

AG2R also switched from SRAM (it helped the US company test its eTap wireless groupset) to Shimano this season, so it's a full complement of Dura-Ace Di2. Naturally.

Romain Bardet bike - 13.jpg

The main deviation from the Shimano theme is the SRM Origin carbon fibre power meter with Dura-Ace chainrings, and the bonkers CeramicSpeed Oversized Pulley Wheel System. The huge 17t jockey wheel is claimed to improve drivetrain efficiency and can save 3W at 250W power output. But you pay a hefty price for those watts, it retails for £400. 

Romain Bardet bike - 19.jpg

We like this motivational message on the top tube very much so.

There's more Tour Tech coverage on the other side of this link.

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.